HIV Behavioral Research Online

Conducting Online Behavioral Research Using Crowdsourcing Services in Japan

Recent research on human behavior has often collected empirical data from the online labor market, through a process known as crowdsourcing. As well as the United States and the major European countries, there are several crowdsourcing services in Japan. For research purpose, Amazon's Mechanical Turk (MTurk) is the widely used platform among those services. Previous validation studies have show...

The Research of Influence Factors of Online Behavioral Advertising Avoidance

With the development of information technology, it’s possible to deliver advertising more accurately. Online behavioral advertising (OBA) is a kind of advertising which tracks individual online behavior in order to deliver advertising tailored to his or her interests. However, consumers still avoid advertising with more precise delivery. We can’t find out the measures which decrease OBA avoidan...

HIV cure research: print and online media reporting in Australia

OBJECTIVES While still in its early stages, recent scientific research towards a cure for HIV has generated widespread media interest. The aim of this paper was to explore the ways in which this research has been represented in Australian print and online media and discuss implications of this. METHODS A search of databases from four selected media outlets was conducted to identify published ...

HIV research: enhancing engagement to improve ethics

Designing a Massively Multiplayer Online Game as a Testbed for Social and Behavioral Model Research

Massively Multiplayer Online Games (MMOGs), in their aspect as online communities, represent an exciting opportunity for studying social and behavioral models. For that purpose we have developed Cosmopolis, an MMOG designed to appeal to a wide variety of player types, and containing several key research-oriented features. First, Cosmopolis consists of an outer game for larger-scale social model...